COM108 Sport Communication

Sports are getting more important in every individual's life besides the athletes at all levels. Trainers are guiding, teaching, and motivating athletes. Improving communication skills is very important to achieving a successful result.

This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States.

Communication issues involving sports media permeate myriad levels of society. Using a wide variety of theoretical and methodological constructs, this book examines various media to expose how the intersection of sport and media construct reinforce, and perpetuate perceptions of human identities.

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.

Sisterhood in Sports: How Female Athletes Collaborate and Compete tells the stories of all kinds of female athletes in a variety of sports. Their natural tendency to use talking as a primary form of communication is essential to their experiences and successes in sports.

In this book, the author provides an overview of the evolution of the sports media industry. Written at a time of great uncertainty and rapid change and told through the fascinating stories of the most important innovations, matchups, events, and personalities over the last hundred years, the book explores how sports media both affects and reflects our society.

In just a few decades, sport has undergone a radical gender transformation. However, Cheryl Cooky and Michael A. Messner suggest that the progress toward gender equity in sports is far from complete. The continuing barriers to full and equal participation for young people, the far lower pay for most elite-level women athletes, and the continuing dearth of fair and equal media coverage all underline how much still has yet to change before we see gender equality in sports.