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Living Room Candidate
From the Museum of the Moving Image, "contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run."

Presidential Job Approval Ratings (via the Roper Center)
Compiles approval ratings from 5 polls. From Roosevelt to Obama.

U.S. Electoral College (via National Archives)
Presidential election vote totals and box scores back to 1789 along with details about how the college works.

Databases for History

CREDO Online Reference

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CREDO provides online access to 650+ full text eBooks including encyclopedias, dictionaries, almanacs, and much more.  Searches can be expanded to include articles in SMU databases for more in depth coverage. Try the Mind Map feature to get ideas for related topics and key words

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