The Living Room Candidate: Presidential Campaign Commercials 1952-2016
"In a media-saturated environment in which news, opinions, and entertainment surround us all day on our television sets, computers, and cell phones, the television commercial remains the one area where presidential candidates have complete control over their images... While commercials reflect the styles and techniques of the times in which they were made, the fundamental strategies and messages have tended to remain the same over the years. The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952."